Drive demand with the right online & offline strategies
Your product deserves more than a soft launch. We help brands make bold entrances into the market- turning retail placements into real consumer demand through multi-channel, direct marketing campaigns.
From influencer buzz to digital billboards and TV ads, we create launch moments that grab attention and move units—in-store, online, and everywhere in between.
What our launch campaigns entail
Influencer collaborations
Generate demand where it starts, with the right voices and targeted exposure.
We have established working relationships with various creators and have already negotiated rates for our clients. We select influencors based on your product, industry, target audience and campaign goals.
We create content strategy with influencers and direct the content creation process, right from scripting to presentation.
Media activations
We help with press outreach & media coverage to amplify reach through national and local TV and radio – even social media.
We’ll create the right content for the selected station, handle voice overs – including translation for those going to vernacular stations, and also monitor distribution and performance. We have also negotiated fair rates with various stations for our clients.
Social Media Campaigns
We create digital-first content that drives foot traffic and purchase intent.
This will include launch countdowns, audience-specific organic content and paid social & geo-targeted ads.
OOH (Out-of-Home) Media
Go big with visual storytelling in the real world through;
- Digital screens in malls, transit hubs, recreational centers, and city centers.
- Static & digital billboards near key retail zones.
- Geo-targeted placements aligned with your retail partners and target audience.
In-Store & Field Marketing
Bring your product to life where it matters most – at the point of sale.
- Sampling & demos at retail partner locations.
- Pop-ups, staff-led activations & branded experiences.
- Retail-specific signage, POS displays, and stock management.
