Urbanacle spearheaded the digital rollout of a new baby supplement designed for children aged 6 months to 12 years. Our goal was to build trust, awareness, and adoption among parents navigating concerns around safety, product unfamiliarity, and efficacy.
Through strategic storytelling, influencer collaboration, and targeted engagement, we built and managed a community of over 10,000 parents across Facebook, Instagram, TikTok, and YouTube, transforming curiosity into confident product adoption.
We also designed and executed a nationwide digital campaign that reached parents in 220 towns across 43 counties, amplifying brand visibility and driving nationwide pharmacy distribution, all within the first year of launch.
