Top digital marketing companies in Kenya
Digital marketing has become an essential aspect of business in Kenya as more and more companies seek to increase their online presence and reach a wider audience. With the rise of social media platforms, search engines, and online advertising, companies need to stay ahead of the curve to remain competitive. This has led to the emergence of several digital marketing companies in Kenya, all vying for the attention of businesses seeking to expand their digital footprint.
Here are some of the top digital marketing companies in Kenya that businesses can consider when looking to enhance their online presence:
1. Urbanacle Digital Marketers
Urbanacle is a digital marketing agency that specializes in providing comprehensive and innovative digital marketing solutions to businesses of all sizes in Kenya and abroad. The agency is made up of a team of experienced professionals with expertise in areas such as social media management, search engine optimization (SEO), content creation, email marketing, and online advertising. With a focus on results-driven strategies and a customer-centric approach, Urbanacle Digital Marketing company has helped many businesses in Kenya and beyond to succeed in their digital marketing efforts. They have worked with Northwave Credit Ltd, Geneplus Global, AirTouch Connections Ltd, The Realtors Expo, among others.
2. Dotsavvy
Dotsavvy is a full-service digital marketing agency that provides a wide range of services, including search engine optimization (SEO), social media management, and online advertising. The company has worked with several high-profile clients in Kenya, including Safaricom and KCB Bank.
3. Squad Digital
Squad Digital is a digital marketing agency that focuses on creating engaging online experiences for its clients. The company provides a wide range of services, including web design and development, social media management, and mobile app development. Squad Digital has worked with several well-known brands in Kenya, including Coca-Cola and Unilever.
4. Greenbox Digital
Greenbox Digital is a digital marketing agency that focuses on creating impactful online experiences for its clients. The company provides services such as web design and development, social media management, and online advertising. Greenbox Digital has worked with several high-profile clients in Kenya, including Toyota and British American Tobacco.
5. Digital Tailor Agency
Digital Tailor Agency is a full-service digital marketing agency that provides a wide range of services, including web design and development, social media management, and email marketing. The company has worked with several clients in Kenya, including Equity Bank and KCB Bank.
In conclusion, the rise of digital marketing has led to the emergence of several digital marketing companies in Kenya. These companies offer a wide range of services that businesses can use to enhance their online presence and reach a wider audience. When selecting a digital marketing company, businesses should consider factors such as experience, expertise, and reputation. The above-listed companies are some of the top digital marketing companies in Kenya that businesses can trust.
The Best Online Jobs for Students and Fresh Graduates
The Best Online Jobs for Students and Fresh Graduates
We live in the best time ever to be alive because of the flexibility online jobs have brought. With the availability of high-speed internet in our homes and university hostels, the possibilities of getting online jobs become limitless. To top it up, the recent pandemic has enlightened companies to start working from home and hiring remote workers globally.
Let’s think about this at a deeper level. Imagine you are the CEO of a company and you have just realized that actually, you don’t need employees to be seated in the office all day long to get work done. Instead, you could reduce the company’s expenses on office rental and physical infrastructure by giving them the freedom to work from home and achieve the same results. You wouldn’t be hesitant to get more employees because you know they wouldn’t cost you that much.
This is also great news for university students and new graduates who are looking for work. Big companies such as Google, Facebook, and Amazon have already said that they no longer hire people based on their degrees but rather on what they can do. So there’s no excuse for not taking advantage of this opportunity and find work while at school.
I know you might say this is too good to be true. But hey, before you get all skeptical, give me a few minutes to explain the available online jobs for students and new graduates, where you can find them and most importantly, how to choose one that aligns with your dreams and passion. Sounds good? Let’s dive into;
- The best online job for A students – Online Tutor.
- The best online job for good storytellers – Social Media Manager.
- The best online job for creative students – Graphics Designer.
- The best online job for great essay writers – Freelance Writer.
- The best online job for grammar experts – Proofreader.
- The best online job for fast typewriters – Transcriptionist/Data entry.
- The best online job for someone without experience – Virtual Assistant.
- The best online job for a crowd mover – Instagram Influencer.
4 Factors to Consider Before Pursuing an Online Job that No One Tells You
Online jobs are not for everyone. You need discipline and the ability to deliver great results for you to be considered for a job. The companies want you to help run their operations like a professional, and so you need to be as qualified. Here are the factors to consider when choosing an online job.
Flexibility
This is an extremely important factor in the case of someone who is still in college. When starting an online job, you must negotiate with your employer about your availability. This should allow you to set a schedule that does not interfere with your other commitments, such as lectures. At the end of the day, you should not lose focus on the most important task: studies. You cannot take a 9-5 online job while still a full-time student; your studies will suffer.
Passion
Many people overlook the passion factor, because all they care about is making money. If you are reading this, consider yourself lucky because you have just saved yourself from a ton of frustration and burnout. Finding an online job that aligns with your passion is important because tough days will come when you feel like quitting and giving up on your dream. On the other hand, if you make a smart move and go for something you enjoy doing, I promise you that the work will feel effortless. In addition, when problems come, you will see them as challenges to rise to new levels.
Abilities
Let’s face it, everyone has got something they are good at. What stops people from sharing their abilities with the world is nothing other than the sneaky Imposter Syndrome. Imposter Syndrome simply means that people believe that they should be the best of the best to teach others something. What if I told you that you do not have to be Lebron James or Michael Jordan to teach someone basketball?
The Imposter Syndrome is what holds most people back and denies them a chance to express themselves to the world. I want you to stop reading right now and examine yourself to find out what you do with the least effort. For some, it could be telling compelling stories, while others are good at mathematics. The latter could become an online tutor, while the former could become an Instagram influencer.
Watch 16-year-old social media influencer, Nina Guerrero, talk about how she has built 13.9M followers on IG, 29.9M followers on TikTok, 23M followers on Facebook, and 14.4M subscribers on Youtube;
Minimum Requirements
Unlike the conventional offline jobs that require degrees, online job requirements are different. Nobody cares about your degrees; all they need to know is whether you can add value to the company or not. At times, they will ask for a portfolio of work that you have done in the past.
If you are a beginner, it is better to research the field you are interested in and create samples that will act as your portfolio. If you think you will take a shortcut by just forging samples, save yourself the embarrassment and do your due diligence because companies have also gotten smarter than ever. Nowadays, you are given a real project to work on before you are eligible to join the company.
The Top 10 Online Jobs For Students and Fresh Graduates
1. Social Media Manager
If you have experience managing your social media accounts on different social media platforms, you should look into helping businesses promote their products on Facebook, Instagram, and Twitter, among others.
Companies may also need help in managing comments, growing their audience list and improving their reputation online. All it requires is to a little bit of creativity to the posts you make by creating shareable videosand GIFS to keep target audience engaged and create awareness about the company’s products.
Social Media Manager Jobs FAQs
How Much Will I Earn as a Part-time Social Media Manager?
The pay for freelance social media managers ranges between $16 to $50 per hour.
Where Can I Find Freelance Social Media Manager Jobs?
You can find freelance social media management gigs on Indeed, Upwork, People per Hour, and Fiverr. Digital Marketing agencies like Urbanacle also recruit freelance Social Media Content creators, so if you are good at this, you can send your expression of interest to [email protected].
2. Online Tutor
Are you good in subjects such as Mathematics, Physics, and Chemistry, among others? Most of the time, you could think that just because you are excelling in a subject, everyone else is too. But the bitter truth is that most people struggle with their university courses. And there you are, sitting on your abilities while you could change other people’s lives and at the same time make a living.
You should not limit yourself to only college students; you can also teach kids from elementary to high school because plenty of them could use your knowledge. The advantage is that you are not limited geographically since the internet has made it possible to teach online.
Online Tutoring FAQs
What is the Average Salary for an Online Tutor?
It is between $13 to $20 per hour, though the pay depends on the individual online tutoring website.
Where Can I Find Online Tutoring Jobs?
The websites are many, but you can try tutor.com, preply.com, and wyzant.
3. Freelance Writer
The increasing shift in consumers’ shopping habits that came along with Covid 19 pandemic has forced companies to adjust to compete effectively in the marketplace. So, what has all this got to do with freelance writing? The foundation of successful digital marketing is content creation, and this is where freelance writers come in. I hope you now get the connecting links between the two.
Companies use blog posts, social media posts, and other types of content to reach their potential customers. So if you help the company to make additional revenue through content writing, don’t you think they will pay you well? Of course, but you will have to hone your writing skills first.
Read Also: Important skills to consider when hiring a website content writer
Freelance Writing Jobs FAQs
How Much Can I Make as a Freelance Writer?
Online freelance writers are earning $15 to $20 per hour.
Where Can I Find Freelance Writing Jobs?
There are various places such as Fiverr, Upwork, and BloggingPro. Digital marketing companies like Urbanacle also recruit freelance writers to help with clients’ projects. If you have good grammar, and a passion for research and writing, send your expression of interest to [email protected] for consideration.
4. Transcriptionist
If you are looking for an online job where you won’t be asked for a portfolio of work, then this might suit you best. All you have to do is listen to audio recordings and write the conversations in form of text. It requires you to have great attention to detail skills and incredibly fast typing speeds. The faster you type, the more you earn per hour.
Transcriber Jobs FAQs
What is the Average Salary of a Transcriber?
You will earn $15 to $30 per hour.
Where Can I Find a Transcription Job?
You can find work-from-home transcription jobs on Transcribeme, Rev, and Scribie, among others.
5. Chat Agent
If you enjoy helping people with their problems but don’t like talking on the phone, this is the job for you. All you will be expected to do is offer customer support via text-based chat and also answer multiple queries from visitors on a website at once. This job favors someone who does not have a lot of experience in other online jobs discussed above.
Chat Agent Job FAQs
How Much Do I Earn as a Freelance Chat Agent?
A freelance chat Agent earns $10 to $20 per hour.
Where Can I Find Work as a Freelance Chat Agent?
You can find online chat agent jobs on Jooble, Indeed, and CrowdChat.
6. Freelance Graphics Designer
Are you that person who is well known for posting pics that are so edited that even the people who know you cannot believe it? Instead of just provoking arguments among your friends, you could take your craft to the next level. Most businesses are in search of well-designed graphics, but if you want to stand out, you must be good at Adobe CC. The good thing is that not all companies are interested in fancy designs; some require graphics created using basic tools like PicMonkey and Canva. If you have basic computer skills, you could learn how to use these apps from online sources and then find graphic design gigs online.
Freelance Graphics Designer Job FAQs
What Are the Hourly Earnings for Freelance Graphics Designers?
It ranges between $25 and $50 per hour.
Where Can I Find Online Graphics Designer Jobs?
You can get gigs on Dribble, Upwork, and Fiverr.
7. Proofreader
Do you have that keenness that spots grammar errors and can easily fix disjointed sentences? If yes, don’t be selfish with your skills because the world needs them. As a proofreader, you will be tasked to skim through different types of content, including emails, blog posts, business documents, contracts and more. You will have to work alongside publishers to help them create content that looks elegant and professional.
Read Also: The Best Spelling Checkers for Content Writers
Freelance Proofread FAQs
How Much Do I Get Paid as a Freelance Proofreader?
A freelance proofreader earns $12 to $50 per hour.
Where Can I Find Freelance Proofreading Jobs?
You can find proofreading gigs on Freelancer.com, Fiverr, Upwork, and Monster.
8. Instagram Influencer
If you are still going through high school, college or have just graduated, but you know you have always got a certain way of capturing people’s attention so well that they keep engaging with you. If that’s you, I’m honored to bring to your notice that you are in demand. With the recession that has taught people that only online businesses prevail through tough periods, most businesses are striving to partner with influencers to expand and sustain their Instagram reach. It is no longer a secret that attention is the new currency. If you can create interesting stories, know exactly what hashtags to use and create cool captions, you can crush it as an Influencer.
Social Media Influencer Jobs FAQs
How Much Can I Earn as a Social Media Influencer?
Online Influencers earn $7 to $40 per hour.
Where Can I Find Work as an Influencer?
You can find influencer gigs on SimplyHired, and LinkedIn.
9. Online Recruiter Jobs
Before the doors were shut down on us, recruiters used to work in an office. However, things have drastically changed, and you can work as an online recruiter from home. You will need to clearly understand what qualifications, experience, and abilities a company is looking for among applicants. After that, you will have to post vacancies and look for potential employees for the company. Most times, you will be the one conducting the initial phone interview since you have a good understanding of what the company needs and pass only the best candidates to the relevant manager at the firm.
Online Recruiter Jobs FAQs
What Are the Hourly Earnings for an Online recruiter?
An online recruiter earns $20 to $40 per hour.
Where Can I Find Online Recruiter Jobs?
You can find freelance recruiter jobs on CareerBuilder, Jooble, and SimplyHired.
10. Virtual Assistant Jobs
If you have always wondered if there are online jobs for someone with basic skills, then becoming a virtual assistant is truly a good fit. You could easily make money by doing simple office tasks such as replying to emails and answering phone calls. It is more like the traditional office messenger job. The best thing about it is that it’s flexible and you can decide to work as little or as much as you want. This is the ideal job for busy people who may not have enough time on their hands because of other commitments.
Virtual Assistant Jobs FAQs
How Much Can I Potentially Make As a Virtual Assistant?
Virtual Assistants make $14 to $30 per hour.
Where Can I Find Work as a Virtual Assistant?
You can find gigs on Free Up, Upwork, and Onlinejobs.ph.
Looking For Online Jobs for Students? Try Urbanacle for Freelance Writing, Social Media Content & Modeling Jobs
I hate to be the one to tell you this, but as you navigate through the online job market, you will face challenges. First of all, you won’t get hired from the first application you send, meaning that you will be rejected a couple of times before you finally get hired. Secondly, most of your friends will tell you that it’s impossible to make money online, including your parents, but you must have the guts to stay on the hunt and ignore them.
Let me give you statistics about online freelance jobs before someone else tells you otherwise. A staggering 59 million Americans freelanced last year and generated nearly $1.2 trillion. That’s just America alone, without including the other parts of the world. If you have skills that could help a digital marketing company like Urbanacle, you are welcome to try your luck.
Urbanacle is always recruiting freelance writers, social media content creators, micro-influencers and models. For consideration, send your application to [email protected].
Best Video Editing Tools for Digital Marketing
Top 6 Video Editing Tools for Digital Marketing
Video plays a crucial role in digital marketing. Businesses across the globe are incorporating videos into their marketing strategy. This article will analyse the best video editing tools for digital marketing based on pricing, functionality, compatibility with other tools, ease of use, and the video editor’s level.
- Most popular media editing software – Adobe Premiere Pro
- Best Media editing software for beginners – Animaker
- Best free media editing software for smartphones – Quik by GoPro
- Best professional editing software on Mac computers – Final Cut
- Best editing software for tons of tools and ease of use – Power Director
- Best editing software for a low-end PC – VSDC
Animaker Video Editing Software
Animaker is artfully designed into a video creation tool with a usable interface for aspiring digital marketing professionals and budding video content creators. It has a harmonious arrangement of tools that come in handy for DIY edits. Its cloud-based capabilities make it an ideal video editing tool for many digital marketers who are concerned about saving documents on secure cloud servers.
Launched in 2014, Animaker has gained more than 4 million customers, many of which are startups. The editing software combines simplicity with a cloud-based platform earning positive reviews. Use Animaker to transform your ideas into astounding animations that will colour your social media marketing campaigns.
Features of Animaker Video Editing Software
- It has cloud-based capabilities that guarantee users secure storage of your files.
- It does not require prerequisite knowledge in video editing, making it convenient for budding video editors.
- The tool can be accessed through major browsers like Google Chrome, Safari, and Mozilla Firefox.
- It allows you to download edited files in HD or full HD formats.
Pros of Animaker Video Editor
- It allows team collaboration.
- It offers tutorials that make video creation easy.
- A simple and easy-to-use tool.
Cons of Animaker Video Editor
- It lags on low-end PCs.
Animaker Video Editing Software Price
Animaker is a freemium tool with a free version, basic plan and Pro versions. The basic version costs $20 per month while the Pro version goes for $79 per month.
Quik by GoPro Video Editing App for Digital Marketers
The desire to make video editing accessible to everyone led a team of GoPro software developers to create free editing software. Quik by GoPro gives digital marketing professionals great looking videos without hurting their pockets.
The software works with different media formats; it doesn’t have to be a video shot on GoPro high-caliber cameras. The free video edits also do not contain watermarks.
Its mind-blowing features allow users to create videos without struggle. You simply recline on your seat and wait for Quik to add spectacular transitions to your footage in harmony with the beat.
If you have footage on your iPhone, Android, DSLR or GoPro camera that needs quick editing, Quik is the best free video editing software for the job.
Features of Quik by GoPro Video Editing App
- It offers royalty-free music tracks for your videos.
- It has a vast list of editing tools, including but not limited to exposure, duration, highlights, vibrance, contrast and more.
- It comes with 22 features.
- It gives you access to 11 themes.
Pros of Quik by GoPro Video Editing App
- You can access most features for free.
- It offers cloud-storage capabilities.
- It comes with a private content feed.
- It offers enthralling editing styles.
- It has a user-friendly interface.
Cons of Quik by GoPro Video Editing App
- The app displays a mural that is video-centric.
- You need to pay for some advanced editing features.
Pricing of Quik by GoPro Video Editing App
The app offers impressive features on its free subscriptions. However, you can get the premium version for $1.99 per month.
Final Cut Video Editing Software for Digital Marketers
Final Cut is a highly sought-after software among digital marketing professionals and content creators. Tucked away in a simple interface, Final Cut is the go-to tool for professional creators using Mac devices.
The application has risen to the surface by offering consumers the needed power for their professional edits, overshadowing rivals like iMovie. The Mac Software leaves amateurs labored with its sophisticated options, making it convenient for advanced users. Furthermore, the latest version, 10.6, is something to die for, mainly if you shoot videos on an iPhone.
Despite its high pricing, it’s hard not to fall in love with its pro-level options like XML import, HDR and HEVC capabilities.
Features of Final Cut Video Editing Software for Digital Marketers
- It has advanced text and graphics tools compatible with users to design 2D and 3D titles while tapping on both blue and green screen effects.
- Supports 360° VR content.
- Supports 4K XAVC-S format.
- Motion tracking capabilities.
- It has unlimited video tracks.
Pros of Final Cut Video Editing Software for Digital Marketers
- It has Multicam support.
- It delivers fast edits.
- Easy to operate.
Cons of Final Cut Video Editing Software for Digital Marketers
- Unlike Premiere Pro, its imports and exports aren’t cutting-edge.
- Experienced video editors discredit the app’s non-traditional timeline editing.
Pricing of Final Cut Video Editing Software for Digital Marketers
At a flat fee of $299.99, this high-end software allows seasoned video producers on Mac to meet their video needs.
Power Director Video Editing Software
Power Director is an excellent software with an intuitive interface and a soothing design. This software offers a myriad of elements ranging from effects to transitions and titles. Packed with AI tools, Power Director makes a huge step in fulfilling marketers’ everyday video editing needs.
If you want to turn your promotional videos into masterpieces, this is the right tool.
Features of Power Director Video Editing Software
- Encoding and exporting capabilities.
- Magic movie wizard.
- Motion tracking.
- Full feature editor.
- 360-degree footage.
- Theatre colour.
Pros of Power Director Video Editing Software
- It has Plug-ins like screen recording and video collage design.
- It has a chroma key, masking, and blending features.
- User-friendly interface.
Cons of Power Director Video Editing Software
- Limited free export formats.
- Annoying advertisements on the free version.
- It’s costly.
- Its colour matching is weak.
- Many users have reported bugs and crushes.
Pricing of Power Director Video Editing Software
Its pricing plans start from $139 to $249. It also has a free trial.
VSDC Video Editing Software Review
This is a free video editing software developed by Microsoft. It has different features that don’t go hard on your computer’s CPU.
Along with colour correction, split screens and Chroma Key, this Window’s software integrates an abundance of nearly professional-level tools that can prove essential to creators with low-spec computers. You can record audio, video and desktop screen while using this software, making it convenient if you want to create tutorials. However, its interface can overwhelm a new content creator.
VSDC has managed to transcend its rivals into becoming a perfect choice for digital marketers using a low-end computer without straining the PC’s capabilities.
It is the best media editing software for slow PC’s as it can run on 512 MB RAM with an Intel or AMD processor of 1.5 GHz or more.
Features of VSDC
- 3D Diagrams and charts.
- Video capture and stabilization.
- Masking capabilities.
- Non-linear.
Pros of VSDC
- Its free version has a lot of effects and editing options.
- It can run on a low-end PC.
Cons of VSDC
- Sometimes the app experiences glitches.
Adobe Premiere Pro Review
Premiere Pro is justifiably beloved among video editors and marketers alike. It is a textbook example of a non-linear editing interface with powerful capabilities. It has added upon its features Frame.io integration and simplicity.
Features of Premier Pro Video Editing Software
- Allows you to work on various projects simultaneously.
- VR editing capabilities.
- Video titling & graphics.
- Ability to work on shared projects.
Pros of Premier Pro Video Editing Software
- High-resolution videos.
- Digital video effects.
- Most preferred tool by video editors.
Cons of Premier Pro Video Editing Software
- Only works on a high-end PC.
Pricing of Premier Pro Video Editing Software
Premier Pro costs $20.99 per month.
Looking for Quality Videos for Your Digital Marketing Campaigns? Urbanacle Can Help
Adobe Premiere Pro stands out as the best video editing software that delivers industry-leading videos. Subscribing to its monthly package will give you professional edits without overspending. This is the best software for creating high-quality videos for your digital marketing campaigns as a professional digital marketer. However, if you do not have time or the skill, you can outsource to experienced video editors. At Urbanacle, we have not only the expertise and tools but also models who are willing to add flavour to your marketing videos. Email [email protected] for video shoots, models, and video editing services.
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