WHAT IS A LONG TAIL KEYWORD?
Long tail keywords are keywords that contain three or more words. One of those words is a head keyword while the rest of the words are either demographic attributes of the target audience or product attributes.
For instance, if you are in the fashion industry, you can have long tail keywords such as; long women dresses, red ceramic necklace, leather belt for teens and cheap Gucci travel bag. These key phrases are more specific than dresses, ceramic necklace, leather belt and Gucci bag.
WHAT ARE THE BENEFITS OF LONG TAIL KEYWORDS?
Last year, there were 966 million active sites globally. If you are starting a new website today, you may take longer to start ranking on Alexa both globally and locally. Good SEO will boost your traffic as well as ranking. So, how do long tail keywords help you?
· TARGETED TRAFFIC
Long tail keywords are very specific and target only a specific niche. For instance, if you include ‘New York; in your key phrase, you will get more visitors from New York. If you include ‘children’ in your key phrase, you will get more hits from people interested in children stuff. This way, you eliminate irrelevant traffic and go for the right audience.
· HIGHER CONVERSIONS
Since long tail keywords drive targeted traffic, this will automatically lead to higher conversions. Only the people interested in the product you are promoting are likely to find your site on the search engine results page. Therefore, every visit counts. If they do not buy the first time, they will probably buy later. Moreover, if you are promoting other related products, you are likely to sell to the same group. So don’t worry; if they abandon the first product, they might buy a related one.
· ORGANIC GROWTH
Long tail keywords have low competition. Most of the established brands have already picked the headwords, and are not interested in long key phrases. If you are selling solar panels in New Jersey, you are likely to be very few. Even if all of you pick the same key phrase, you will still very few. Your page will show up on page one of Google, so you need to find other ways of attracting that click or ranking higher than your competitors.
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This video will help you understand the difference between long tail keywords and short tail keywords.