QUALITIES OF GREAT CONTENT

WHY YOU NEED CONTENT WRITERS

Quality content is essential for the growth and success of any business. Whether your business is online or offline, you need to tell your customers what it is that you are selling in a way that persuades them to buy and actually use your product. Think about a user manual for electronics. If you do not tell your customers how to use your product, they probably might never ever be able to use it at all. On the other hand, an online entrepreneur needs content all the time in order to both educate the customer as well as generate leads. So, what makes great content?

QUALITIES OF GREAT CONTENT

• Speaks directly to the customer

Your content should speak directly to the reader. Address them as if you were speaking to them face-to-face. The best way to do this is by using the second person pronouns “you.” This makes the reader feel as if they were reading from a friend.

• Easy to read and understand

Spare jargon for your professor. Most of your customers are ordinary people who just need to know about your product. This is not a competition for grammar; a simple language and simple sentences will do.

• Addresses the needs of the customer

You are not the final consumer for your content, and so you need to give your customers a reason to read it. People are likely to frequent your blog or site if you are posting relevant content. Address their needs and give them a reason to keep coming back, or even buy your product. Show them the value attached to your product. Money goes to those who solve problems and add value to the lives of others, not those who ask. Use your content to connect with your customers.

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