Tips for highly performing Google PPC Ads
Google Pay-Per-Click (PPC) advertising is a powerful tool that can help businesses reach their target audience and drive conversions. However, creating effective PPC ads requires more than just writing compelling copy and selecting the right keywords. In this blog post, we’ll provide some tips for creating highly performing Google PPC ads.
Conduct keyword research
Keyword research is a crucial step in creating successful PPC ads. It’s important to identify relevant keywords that your target audience is searching for and include them in your ad copy. Use keyword research tools like Google’s Keyword Planner to find the most popular and effective keywords for your ads.
Get keyword research services from Urbanacle digital marketing agency
Write compelling ad copy
Your ad copy should be attention-grabbing and concise, with a clear call-to-action (CTA) that encourages users to click through to your website. Use ad extensions like sitelinks, callouts, and reviews to provide additional information about your business and make your ads more compelling.
Let our professional marketing copywriters in Kenya set up your Google ads
Use targeting options
Google Ads offers various targeting options to help you reach your desired audience. Use demographic targeting to target users by age, gender, and location, or use remarketing to target users who have previously interacted with your website or ads.
Optimize your landing page
Your landing page is where users will be directed after clicking on your ad. It’s important to optimize your landing page for conversions, with a clear CTA, relevant content, and a user-friendly design. Make sure your landing page is consistent with your ad copy and provides a seamless user experience.
Get Search Engine Optimization SEO services from Urbanacle SEO experts and position your brand for success
Monitor and adjust your ads
Finally, it’s important to regularly monitor and adjust your ads to ensure they are performing at their best. Analyze your ad performance metrics, such as click-through rates (CTR) and conversion rates, and adjust your targeting, ad copy, or landing page as necessary to improve performance.
Get professional PPC services from Urbanacle Digital Marketing experts
In conclusion, creating highly performing Google PPC ads requires careful planning and execution. By conducting keyword research, writing compelling ad copy, using targeting options, optimizing your landing page, and monitoring and adjusting your ads, you can increase your ad’s effectiveness and achieve your PPC advertising goals.
How to fight spam on your website
Spam is a common problem that website owners face. It can come in the form of unwanted comments, fake registrations, and even phishing attempts. Not only is spam annoying, but it can also harm your website’s reputation and even impact your search engine rankings. In this blog post, we’ll provide some tips on how to fight spam on your website.
Use a spam filter
The first line of defense against spam is to use a spam filter. Many content management systems (CMS) like WordPress have built-in spam filters that automatically detect and block spammy comments. You can also use third-party plugins or services like Akismet to filter out spam.
Enable comment moderation
Enabling comment moderation is another effective way to fight spam. With comment moderation, all comments must be approved by the website owner or moderator before they appear on the site. This allows you to review comments and weed out any spam or inappropriate content.
Implement CAPTCHA
CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) is a security measure that verifies that a user is a real person and not a bot. It works by asking the user to solve a simple puzzle or enter a series of characters. Implementing CAPTCHA on your website can prevent bots from submitting spammy comments or registrations.
Limit form fields
Another way to fight spam is to limit the number of fields in your forms. Spammers often use automated bots to fill out forms, so the fewer fields you have, the less attractive your site will be to spammers.
Use a firewall
A web application firewall (WAF) is a security measure that monitors and filters incoming traffic to your website. It can block malicious traffic and prevent attacks like SQL injections and cross-site scripting. Implementing a WAF can protect your website from spam and other security threats.
Monitor your website regularly
Finally, it’s important to monitor your website regularly for spam and other security threats. Keep an eye on comments, registrations, and form submissions, and be sure to delete any spammy or suspicious activity.
In conclusion, spam can be a frustrating and harmful problem for website owners. By using a combination of spam filters, comment moderation, CAPTCHA, limited form fields, firewalls, and regular monitoring, you can effectively fight spam and protect your website from security threats.
Important Skills to Consider When Hiring a Website Content Writer
8 Top Skills of a Professional Website Content Writer
A successful entrepreneur knows when to delegate roles and when not to. As a business owner, one key ingredient for success is giving your business an online presence.
How to create your own website for free
How do I create a free website for my business?
Top 10 free website builders that I can use to create a website free of charge
The ability to create a free website enables you to brand yourself or market your brand at no cost at all. It is a great opportunity for small business owners and fresh graduates to market their products and services online for free. No initial financial investment is required at all as long as you are available to build and maintain the website yourself.
The best way to get a free website is by using free website builders. WordPress and Blogger are among the most popular free hosting platforms in the market. However, there are other website builders in the market offering different solutions for different users.
The problem with free website builders is that they offer limited functionality and may not be flexible enough to allow you to own your files, customise your website address or generate revenue through online ads. Such websites often have the format ‘urbanacle.wix.com.’
According to Website Builder Expert, these are the top 10 free website builders in the market today:
- Wix free website builder comes with a drag-and-drop editing tool and hundreds of customizable templates for any type of website.
- Weebly website builder also has a drag-and-drop editing tool and customizable templates that you can use to create your online portfolio or free website for your small business.
- Strikingly website builder offers flexible designs for basic e-commerce sites and blogs.
- Site123 website builder comes with responsive templates and 24/7 live chat support and can be upgraded to support e-commerce.
- Jimdo gives you the opportunity to embed videos and contact forms on to your free e-commerce or blog, and also grow your social following through the easy social media integration functionality.
- IM Creator has free templates for simple e-commerce and blogging platforms.
- WordPress is famous for blogging and comes with free themes and flexible designs that you can change anytime. You can also use its woocommerce tools to build a professional e-commerce store.
- Webnode offers simple templates for free blogging and business websites.
- Webs.com is good for first-time websites and comes with integrated membership function, app store and e-commerce features.
- Mozello is best for simple multilingual blogs and e-commerce website.
Read Also: WordPress tips for new bloggers
In order to build your own professional website using free website builders, you need to upgrade to the premium version which gives you the flexibility to come up with a custom website address and more hosting space. You can also hire Urbanacle developers to create you a custom website for you.
This guide will take you through the steps of building your new website the easy way.
WordPress tips for new bloggers
How to start a Wordpress Blog:
1. Register your domain name
2. Buy hosting space for your new blog
3. Log into the cpanel
4. Install Wordpress
5. Select a suitable theme
6. Customise your theme
How to start a blog the easy way
Follow these steps to start your own blog in Kenya today or get our starter pack for 10,000/-. Email [email protected]
How to track email opens
Today, you can tell whether someone has read your email, the exact time they opened it as well as the number of times they read it.
How to choose an ideal domain name
Get an ideal domain name for your new website
So you have decided to make a new website? The first step in building a website is getting an appropriate domain name for it. This is the permanent address where visitors who are looking for your products will land. The question that bothers most website owners is; how do I get an ideal domain name?
Two features of a great domain name
When selecting a name for your website, consider the following:
What is domain authority and how does it affect my Google ranking?
How Domain Authority affects SEO
When it comes to search engine ranking, all pages are not the same. Some websites rank higher than others in the search engine results page (SERP). Those pages that rank on page one of Google are considered stronger than the rest. Domain Authority (DA) is one of the metrics used by Google and other search engines to measure how popular your website is.
What determines a website domain authority?
Domain Authority score ranges from 1 to 100. The higher the score, the higher the chances of your site outranking your competitors on search engines. Your DA can rise depending on how much effort you put towards making your site popular. Google shows sites that offer value to users and can be trusted as a source of knowledge. Google also tends to trust larger and older domains than smaller, newer sites. Popularity is based on the number of inbound links.
If more people are talking about you, your Domain authority will definitely rise up. To increase this metric, people have resorted to backlink building. However, the quality of websites you appear to matter. Though there is no good domain authority, it is advisable to go for authority sites when building links. You can also invest in on-page SEO to boost your site’s visibility and hence boost your domain strength.
How to find domain authority
You can always check any site’s DA using the free domain authority checkers on the internet. SEOmoz, popularly known as Moz, offers a free Chrome extension to measure your domain authority. Once you install this free DA checker, you can view the authority score of any website you visit by placing your mouse pointer on the MozBar tab on the browser. Other popular Google domain authority checkers are Ahrefs and Majestic.
In conclusion, your DA score affects how your website performs on search engines. It is important to work towards raising it from 1 – 100. Does your site have all it takes to appear on page 1 of Google? Get expert help from urbanacle SEO gurus.
Watch this video to learn more about domain authority (DA):
